Power to the People: Building a Digital Gateway for Energy Equity

Groundswell engaged Modo to create a forward-thinking brand identity and a cutting-edge online presence. Modo's expertise in communications strategy, web design and development, and collateral design has resulted in a cohesive and impactful brand experience. Our long-term partnership with Groundswell also includes the development and ongoing support of their mission-critical subscriber management platform. This platform delivers a seamless customer engagement portal, while providing Groundswell's staff with a powerful web-based interface for managing subscribers and delivering exceptional support. The platform's full integration with Salesforce CRM streamlines operations and maximizes efficiency.

The core challenge for Groundswell’s digital presence was the need to translate highly technical utility data and complex "SharePower" subscription models into a user experience that felt welcoming and accessible to the average homeowner. We didn't just design a website; we engineered a custom subscriber management platform that serves as the heartbeat of their operations. By integrating a secure, intuitive customer portal with a robust administrative interface, we empowered Groundswell staff to manage thousands of subscriptions with precision. This back-end sophistication is masked by a front-end experience that prioritizes human connection and transparency, ensuring that "energy equity" is not just a concept, but a frictionless reality for every neighbor involved.